“We know that hunger is an issue year-round, but particularly through the summer months when kids who usually receive meals at school are home for the summer,” said John Shuman, founder of Healthy Family Project and president at Shuman Farms.
Produce suppliers were also highlighted in targeted social media and enewsletter content throughout May and June. In addition to the in-store activation, Healthy Family Project hosted a Facebook Live cooking class featuring the campaign’s produce partners. Produce partners supporting the Publix Produce for Kids cause-marketing campaign included: Acosta Sales & Marketing, Ayco Farms, CMI Orchards, Driscoll’s®, Fresh Express®, GT’s Living Foods, SUNSET®, Suja Juice™, Marie’s®, Mucci Farms, Rainer, Shuman Farms RealSweet® Onions, and Wonderful® Pistachio. “Healthy Family Project’s Produce for Kids campaign aligns with this purpose, and we are proud to collaborate again this year.” “At Publix, we are dedicated to fostering a positive impact in the communities we serve,” said Dwaine Stevens, Publix director of community relations.
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The signs featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and nutrition tips featuring campaign produce partners. In addition, their products were prominently featured in weekly ads throughout the campaign. This is the campaign’s 21 st year and has raised more than $3.8 mm for causes that support families and children in the Publix communities and helped provide more than 13 million meals to Feeding America network food banks.ĭuring the campaign, signs were positioned in more than 1,300 Publix stores near participating produce vendors. There are so many moving parts to ensure that our neighbors are getting what they need, our seniors have access to food, and that our children are being fed nutritious meals, which are vital to their success.Reidsville, GA – The Healthy Family Project Publix Produce for Kids cause marketing campaign took place May 11 through June 21 with 13 produce companies donating 775,000 meals* to the 35 Feeding America® network food banks in the Publix market area. I was aware that Second Harvest serves 18 counties, but the fact that they have over 550 partner agencies that are working incredibly hard to get the food to the people who need it, is really something amazing to witness. The capacity and reach of our organization has been the most surprising thing about my practicum experience. At the end of the day, every person in that building is there for the same purpose: to help our hungry neighbors throughout East Tennessee.
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I have never seen a room full of people doing such different things, but being so encouraging and supportive of each other. The highlight of my experience at Second Harvest would have to be our staff meetings. I just hope I find it along the way.” I think this applies to the notion that people think that our events just happen out of thin air, and we figure it out as we go, but there are actually so many moving parts to keep this organization going. Michael Scott said, “Sometimes I’ll start a sentence and I don’t even know where it’s going. Song Lyric that sums up my practicum experience: I think a relevant tagline to sum up my practicum experience has to come from The Office because it is a crowd favorite in our Development team. Practicum Placement: Second Harvest Food Bank of East Tennessee
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